Ageism is discrimination based on assumptions about age. Discernment is judgement based on what is actually in front of you. Most hiring decisions confuse the two — and quite a few dress up the first as the second. That confusion is about to become expensive. The bubble is moving The population is ageing. That isn't a headline, it's arithmetic. The bulge is moving through society, and it will keep moving for the next thirty to fifty years. It will reshape who works, how they